by ayqzyrch-ca | Mar 12, 2024 | Digital Marketing, Knowledge Hub
Search Engine Optimisation (SEO) is not merely a buzzword but a strategic discipline that holds the key to unlocking the full potential of a website. Gone are the days where only a select few had an understanding of SEO; now it’s important that anyone involved in...
by ayqzyrch-ca | Mar 2, 2024 | Digital Marketing, Knowledge Hub
In today’s digital age, where consumers are inundated with advertisements and promotional messages, organisations face the challenge of capturing and retaining attention in a crowded marketplace. Enter content marketing – a strategy that prioritises creating...
by ayqzyrch-ca | Feb 20, 2024 | Digital Marketing, Knowledge Hub
Wouldn’t it be a shame to put hours and hours of effort getting people to come to your website, only to see them leave because they couldn’t find their way around or the pages loaded too slowly? The user experience (UX) of a website stands out as a critical factor...
by ayqzyrch-ca | Feb 14, 2024 | Digital Marketing, Knowledge Hub
As more and more people move around the world and take advantage of the digital revolution and the globalised economy, international schools have come to play a pivotal role in shaping the future of education. These schools, designed to provide a globally-oriented...
by ayqzyrch-ca | Jan 12, 2024 | Digital Marketing, Knowledge Hub
A well-crafted marketing plan serves as the North Star guiding schools towards success. Whether you are looking to increase enrolments, opening a new school or campus, or looking to revitalise your brand, a thoughtful marketing plan is the roadmap that ensures every...
by ayqzyrch-ca | Dec 27, 2023 | Digital Marketing, Knowledge Hub
In the rapidly evolving landscape of marketing, data has become the linchpin of success. The growth of digital technologies has ushered in an era where schools can harness the power of analytics to drive informed decision-making in a way that was never possible...