DIGITAL MARKETING
Whether you need a complete outsourced digital marketing team or additional help for specific campaigns, our team can help.
Digital Strategy
All of your online efforts need to fit into your overall digital strategy. Who are you trying to reach and why? What channels best help you reach those people? What sort of content best helps you reach your goals? How do you measure success?
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We will work with you to create a clear and concise digital strategy that will inform all your marketing activities. Read more to get a feel for the key areas where our team can help your school reach its goals.
Branding
Creating a consistent brand image sits at the heart of all your marketing efforts. Our team can help you put in place all of the right elements to make your school memorable.
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Colour palette, font, tone of voice, style; it all forms part of your branding and helps the community to recognise and connect with your school. The key to successful branding is knowing your audience, having a unique and creative vision, and consistency.
It is first important to define your mission statement, vision and values in your marketing strategy which gives a starting point for your branding.
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Maintaining a consistent and focused presence on the right social media channels is essential for schools, not only to attract new families but also to foster a strong community for your existing families.
We can help create content as well as manage the delivery of content according to a regular schedule.
Search Engine Optimisation
For many parents moving to a new city, school research starts with search engines. The top places on Google, Bing etc are competitive and to be found there takes effort and good decisions. We have extensive experience with SEO and will help ensure every action you take enhances the likelihood of you being found in those key moments when the research starts.
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SEO is a complex and ever evolving topic. At the heart of it is the creation of engaging and useful content – long gone are the days when search engines promoted the content with the most backlinks!
At the same time, there are many technical basics that schools need to keep in mind to make sure opportunities aren’t missed.
Our team of experts can help ensure that every piece of content fits into your overall strategy and has the right technical specifications help search engines understand its purpose.
Content Marketing
Creating the right content is only valuable if the right people get to see it. Our team will help make sure your content is geared towards your strategic goals and fits into the overall marketing strategy.
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Schools are blessed with endless opportunities to create engaging content. The key is focusing on the right content and delivering it in a consistent way.
Creating this material can be a lengthy process, and this is where we come in. We can help you to pull together suitable marketing collateral and implement the tools you need to capture new leads.
Website Development
Having an engaging and informative website is the most important building block of any digital strategy. Our team works with a range of technologies to create the right results. From landing pages to full websites, we can help you make sure your website visitors take the next step to joining your school.
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Your website is the heart of your digital presence and should welcome potential new parents as well as the existing school community.
Our team of web developers can help with a range of different technologies and content management systems to make sure every visitor counts. Even if it is just improving your existing website, we can advise on the top priorities and then help implement those changes.
Digital Advertising
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There’s a whole lot that goes into digital advertising, including analysing past website data to see what works for your school, keyword research, improving your SEO to give your advert the best chance of success, and creating and optimising the advert based on the behaviour of your website visitor traffic – and that’s before considering what type of advert you want to create: search, display, social advert, video.
Are You Using Analytics to Drive Your Decisions?
In the rapidly evolving landscape of marketing, data has become the linchpin of success. The advent of digital technologies has ushered in an era where businesses can harness the power of analytics to drive informed decision-making.
Social Media
Schools are blessed with many opportunities to share engaging content across the various social media platforms. Our team can help make sure there’s a clear strategy to make the most of this opportunity and work with your team to ensure there’s enough in-house capacity to manage social media on a day-to-day basis.